Cryptomarketing in 2020: successful application of strategies from MLM and the beauty industry
Cryptomarketing in 2020: successful application of strategies from MLM and the beauty industry Over the past decade, the crypto-industry has proven to be a unique industry with a specific audience, which requires a no less specific approach. In this regard, in 2020, the advertising activity of crypto companies is significantly different from that to which banks and various financial companies resort. Industry leaders prefer not to rely on traditional online advertising on Facebook, Instagram and YouTube. They follow a different path: they work with bloggers (opinion leaders and influencers), rely on MLM marketing referral programs and actively organize various contests and sweepstakes with generous prize pools. The CoinDesk portal claims that crypto marketing this year is strikingly reminiscent of marketing in the beauty industry, and here it is no less effective.
Michelle Fan, a blogger with a million YouTube subscribers, is using the same techniques to spread skin care life hacks and the idea of financial freedom through bitcoins. Moreover, she assures that the leaders of the crypto industry, like her, use marketing schemes from the beauty industry, even if they themselves do not know about it. Both areas prefer to use the DTC (Direct to Customer) business scheme, independently creating and then promoting and selling goods / services, working as closely as possible with the community. Sales are built through aggregated retail platforms like Amazon, Etsy and Shopify, or even through accounts in popular social networks. Industry leaders in developing countries often resort to the latter option, where large sites like Amazon simply don’t work or aren’t popular. For example, Michelle Haber, a bitcoin maximalist from Libya, made it clear in CoinDesk’s comment that social networks and chats are today the most effective way to distribute goods / services in crypto topics. He said that local traders in order to “educate” the audience help buy hardware wallets, selling them through groups on social networks. Buying yourself Trezor or Ledger in another way is often simply impossible.
Work with opinion leaders
Michelle Fan is not the only person from the crypto-community who notices the similarities with the beauty industry. So, Maria Paula Fernandez, who actively uses the services of the DeFi sector and is seriously interested in the topic of skin care, gave the CoinDesk portal a similar comment. She notes that in both cases, society has become accustomed to relying on the opinion of society itself, rather than trusting the views of the world’s leading media. Therefore, in both sectors, the so-called influencers are very popular — opinion leaders and bloggers who disseminate information among their audience on YouTube, Instagram, TikTok and other social networks, receiving a reward for this. Crypto-companies very often, like firms from the beauty industry, provide their products to opinion leaders for review and further “instruction” of their subscribers. Maria Paula Fernandez does not see anything shameful in this. Observing the experience of bloggers, subscribers begin to acquire a kind of crypto-education and disseminate the information through the word of mouth. Thus, the crypto-community grows. The most successful bloggers over time can count on sponsorship from one or another crypto company. For example, the podcaster Marty Bent, whose show is now funded by Unchained Capital and Square, the developer of Cash App, witnessed this scenario. The latter, by the way, in addition to Bent sponsor also podcast Joe Rogan and rapper Lil B. Many other large companies, including the Kraken exchange, have resorted to this strategy. They are just as interested in sponsoring reputable content creators who promote products among loyal subscribers. The U.S. exchange sponsors the Reckless VR crypto start-up, founded by Udi Wertheimer for crypto-conferences in virtual reality, and the famous podcast Peter McCormack, who launched his own media brand Defiance last year. Having started his career as a hobby, McCormack turned it into a business of his life, thanks to which he earned about $1 million for 2019. With all this, working with bloggers is a great opportunity to enter foreign markets. This is understood at Crypto.com, where they use opinion leaders to attract the Russian-speaking and Turkish-speaking community. Does this approach give a result? Judge for yourself: over the past six months, the number of startup users has doubled and currently stands at more than 2 million people.
Referral Bonuses and MLM Marketing
The development of products within the community often turns into MLM marketing strategies, which require the presence of referral bonuses and bonuses “in depth” — favorite schemes of cosmetic brands. They use a multi-level reward system for attracting partners, where you can usually get a bonus not only for personally invited, but also for “friends of friends and their friends”. Thus, opinion leaders who distribute crypto products often receive a portion of the funds that people invited by them will pay for the product / service. The relevance and effectiveness of the trend is confirmed by the fact that these methods are not shy to use not only crypto start-ups, but also top cryptocurrency companies, widely known throughout the industry. A prime example is SatoshiLabs, a company that manufactures and distributes Trezor wallets. The head of communications, Iva Fizerova, confirmed that she is actively resorting to “affiliate marketing” with bloggers as an alternative to paying them for direct advertising. No less vivid examples are the largest crypto exchanges Binance and Gemini, which managed to succeed not without the help of referral systems copied from the multi-level marketing campaigns Avon and Mary Kay, which they have been using for decades. Instagram blogger Chjango Unchained has been earning good bonuses for several months running after posting a referral link to Gemini on her profile. When her subscribers register on the exchange and buy cryptocurrencies worth more than $100, she receives $10 in BTC. According to her, she is doing a good deed. The blogger wants people who are interested in her opinion on digital money to start their crypto path on Gemini, and not, for example, on Coinbase, because the latter charges “crazy commissions”. Referral system bonuses are a typical phenomenon for many crypto companies, and successful bloggers are happy to use this. A prime example is Michael Gu, known by the pseudonym Boxmining. It has been distributing information about digital money since 2012, having gathered an audience of more than 200,000 subscribers on YouTube and more than 3,500 participants in Telegram chat during this time. Despite the fact that the manufacturer of hardware wallets Ledger does not sponsor its activities, it places referral links in the video descriptions and collects voluntary donations from subscribers. As you might guess, he feels rather well. At the same time, he emphasized that user activity during the coronavirus pandemic is only growing, especially after YouTube began to put sticks in the wheels of the creators of crypto-content.
Gifts, contests and sweepstakes
Making a small gift is a great way to introduce an audience to a new product. In the cryptocurrency market, this has long been relevant. Coin creators eagerly carry out airdrops and bounty campaigns, allowing the crypto community to test the new coin. A similar approach is popular in the beauty industry. Samplers of perfumes and branded magazines with smells have led many girls to buy full-fledged versions of the fragrance. In addition to the cryptocurrency developers themselves, a similar approach is also used by cryptocompanies of a different direction, which cannot conduct airdrops due to their technical features (for example, this is true for manufacturers of hardware wallets). Therefore, they organize more classic contests and sweepstakes. For example, they play a wallet for reposting on social networks or videos published on YouTube. It is noteworthy that cryptobrands in this area are even more active than cosmetics manufacturers. They work not only with trusted bloggers with many subscribers, but also help to become less “untwisted” users. Therefore, they periodically assist them in organizing draws in order to attract subscribers who could potentially become new customers. Iva Fizerova from SatoshiLabs confirmed that Trezor manufacturers periodically help users attract new followers through the distribution of gifts. Moreover, this approach brings excellent results. By working with the community this way, they have managed to sell hundreds of thousands of wallets. But most importantly, a reputation of the brand has formed around the product, warmly received by the audience. And this effect is so strong that the company simply does not see the point in spending money on traditional expensive advertising. Most importantly, despite all the problems of 2020, including the coronavirus pandemic, which seriously hit the global economy and, accordingly, people’s wallets, demand for products did not fall. This approach remains effective, while the percentage of successful conversions in traditional advertising has probably decreased. Fizerova noted that over the past three months they have recorded a steady increase in demand for goods. Moreover, they even had to solve delivery problems, if only the buyers got the desired devices in a timely manner. A similar approach and results are observed with other manufacturers of hardware wallets. Thus, Rodolfo Novak, co-founder of Coinkite, confirmed the growth in demand for products, despite the pandemic. Working with the community is their main marketing strategy, because it really gives results. Over the past three years, they donated about 50 wallets to YouTube reviewers. Novak is proud that their “users help other users.” According to him, this approach allows you to sell products at a lower price, since the cost of goods does not include high costs for familiar marketing campaigns.
Are marketing strategies effective? More than
The cryptocurrency market relies on marketing strategies that have established themselves in the beauty industry, which in the new field are no less effective. Maximum performance is achieved with a killer combination of all three of the above methods. It’s about when the founders of cryptocompanies themselves become opinion leaders. Just look at Changpen Zhao, the head of Binance, or Justin Sun, the project manager of TRON. Both entrepreneurs are bloggers with a huge army of subscribers and are personally engaged in the promotion of their brands, regularly rewarding their audience with pleasant gifts. It’s easy to guess why industry leaders rely mainly on this type of marketing. Advertising products in the traditional way is expensive, especially for startups, behind which there are still no attractive products with a good reputation. But more importantly, crypto products are quite complex in themselves, so they often need detailed explanations, which are difficult to implement in the framework of traditional advertising. Agree that selling a bottle of Fanta with a new taste is much easier than a hardware cryptocurrency wallet, especially since most people don’t understand what it is. On top of that, regular advertising is complicated by the fact that media giants regularly block crypto content. In such a situation, marketing borrowed from the beauty industry seems to be the most acceptable and most effective option. By focusing their marketing budgets on opinion leaders and working with the community, cryptocompanies achieve the desired result, even taking into account the coronavirus pandemic. The crypto community is getting bigger and stronger every day. But the best part is that this growth cannot be stopped. Subscribe to our Telegram channel
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Note: the URLs below are intentionally not links, because reddit blocks posts with some links; copy & paste the URL into a new browser window. Let me know if one of the offers is expired; I can probably get a new one. American Express Blue Business Plus, or any other Amex card: refer.amex.us/STEPHGAnTp That's a universal Amex link; click "View all Cards with a Referral Offer" or "Explore other options" to see all the cards; or see direct links below. 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trade $100 and both people get $25 in BTC) LVL exchange ($10 free bitcoin): lvl.co/qswwx6qb or invite code qswwx6qb bitFlyer exchange (no bonus for you, gives me a small bonus): bitflyer.com/en-us?affi=n5sshohk Binance.US exchange (for US residents): binance.us/?ref=35012844 or Referral ID: 35012844 ShapeShift: signup.shapeshift.com/?mwr=8589-e0bb8d9b Bittrex exchange (no bonus for you, gives me 10% of your commissions): bittrex.com/Account/Register?referralCode=FYS-2DK-G23 or code FYS-2DK-G23 Paxful (trade bitcoin for discounted gift cards, etc): paxful.com/?r=VX5Ywx44LkA Purse.io: purse.io/?_r=5MyAl0 (discounts at amazon if pay with bitcoin; referral bonus $5 if spend $100) p2pb2b exchange: p2pb2b.io/referral/1a955c5a-7f08-43f5-8367-bfa524c4bd88 freebitcoin (faucet / dice game): freebitco.in/?r=9293862 TREZOR hardware wallets: shop.trezor.io/?offer_id=10&aff_id=1230 Ledger hardware wallets: ledger.com?r=4ef2e7aeee27 Or if you just want to send me a donation: BTC: 3G4JZx3KgT7djgGk6KUbUn7cZ31BbtYf2r LTC: LR6hgNSy2ZkS7PHtAm1xcJmPy6YyQJha7d ETH: 0x6fb827db4969d762b62345168ef559CF8194680B XMR: 48WwtRnERgMA3pHjDVp1PpZn1eDs4tYL2adghbBJ8zdp3MjoyMZtTXQ2dKAq465jVgJdQvDp5eShkbnCmfj8vJB1MqJmPRZ Card-specific American Express links (also see universal Amex link above, if one of these doesn't work): Personal Amex cards: Amex Blue Cash Preferred Amex Blue Cash Everyday Amex Cash Magnet Amex Everyday Amex Everyday Preferred Amex Gold Amex Platinum Amex Delta Gold SkyMiles Amex Marriott Bonvoy Brilliant Amex Green Amex Delta Platinum SkyMiles Amex Hilton Surpass Amex Hilton Honors Aspire Amex Hilton Honors Amex Delta Blue SkyMiles Amex Delta Reserve Business Amex cards: Amex Business Gold Rewards Amex Business Platinum Amex Blue Business Plus (BBP) Amex Blue Business Cash Amex Business Green Rewards Amex Delta Platinum Business Amex Delta Gold Business Amex Delta Reserve Business Amex Hilton Honors Business Amex Plum Amex Lowe's Business Rewards Amex Amazon Business Prime (I no longer have this card open, but the link still shows a bonus for you)
Recurring Revenue Model - you have a unique URL affiliate link, and when you send it to people their account is linked to yours, and you get a percentage of whatever they spend or trade during their time. Sometimes this can be time limited (for 30 days), but typically goes for the life of the person you refer. Typically referral fees are taken from the company, so the company might advertise as 30% of Company's revenue, or it may say 1% of money spent on the platform.
Initial payout Model - this is the most popular and simplest model for paying affiliates. A simple pay per sign up, typically between $5 and $15 per sign up you get. However, rarely will you get paid just for the signup, instead the new user must complete some "engaging action" on the website - a purchase, a trade, or a post.
Multi-tiered Revenue Model - this is an extrapolated model from the recurring revenue model, where there are multiple tiers, or levels, so you get paid for the people who get referred by the people you refer. Typically it's a smaller % for the indirect tier, since you didn't do any work, but it does incentivize people to find the power players and refer them to the website.
Below are the Top 10 Affiliate Programs to Earn Cryptocurrency that we've found. Granted there are many affiliate programs out there, but if you're looking to start a blog, Youtube channel, or other content idea to get paid through affiliate links, check these out first. LocalBitcoins https://localbitcoins.com/ https://preview.redd.it/0zy08bsxjjx31.png?width=504&format=png&auto=webp&s=30b0b2f9c140d681a3dd9330f7b44d1d433dbe14 LocalBitcoins is a peer-to-peer trading site for bitcoin to 100's of other currencies. A fantastic option to get access to bitcoin. LocalBitcoins offers a 20% commission for your affiliates directly to your Local Bitcoins wallet. If you refer both a buyer and seller, you will get a commission from both referrals or 40% of the total transaction. Payouts will be paid daily to your LocalBitcoins wallet for one (1) year from user's registration. Redeeem https://www.redeeem.com/ https://preview.redd.it/26jy3yj4kjx31.png?width=508&format=png&auto=webp&s=30d1d56ceba2ea9cc405af6729cce46248d1f5ad Founded in 2018, Redeeem is a fast, safe and easy way to buy and sell gift cards using cryptocurrencies. The goal is to accelerate the adoption of Bitcoin into the global economy and showcase its endless potential. For every person that signs up with your affiliate link you earn 1% of their total crypto trade volume, paid nightly in bitcoin. This has no expiration nor limits so you continue to earn passively as long as your old and new affiliates trade. Abra https://www.abra.com/ Founded in 2014 by Bill Barhydt, serial entrepreneur and global mobile-banking veteran, our team is based in Silicon Valley and committed to forever changing how the world moves money. Abra's Affiliate Program lets you offer a $25 joining bonus to your referrals, and earn $25 for each affiliate that will sign up using your Referral Link. For affiliates and new users to receive their $25, they must either 1) Deposit a minimum of $5 to their Abra wallet via a US bank account or eligible American Express card; Or 2) Deposit crypto and exchange it to other assets EXCEPT for BTC, BCH, ETH or LTC. This option will allow the referrer and referred to receive 0.75% of the exchange total, up to $25. The referred user must also have accrued a minimum of $5 in rewards to receive the payment. Binance https://www.binance.com/en https://preview.redd.it/41719u90ljx31.png?width=1284&format=png&auto=webp&s=beda5720d18f614ed2621b36ce32d6fd9e1fb025 Binance is a global cryptocurrency exchange that provides a platform for trading more than 100 cryptocurrencies. Since early 2018, Binance is considered as the biggest cryptocurrency exchange in the world in terms of trading volume. Inviters and referrals can share up to 40% referral commissions from their trading fees under Binance's upgraded Referral Program. Inviters can choose to share a portion of the commissions received of the friends they invite and set the sharing rate as 0%, 5% or 10% (for inviters with daily average BNB of less than 500, and base referral rate is 20%). For inviters that have a daily average BNB of more than 500, their base referral rate is bumped up to 40% and have the option to share 15% or 20% with their referrals. All referral commissions (both those received by inviters and those shared with their invited friends) are calculated in real-time and transferred to the respective Binance accounts every hour from 12:00 AM until 1:00 AM (UTC) of the next day. CEX.IO https://cex.io/ https://preview.redd.it/tu065lucljx31.png?width=1115&format=png&auto=webp&s=ae09a725648954d62c055a3090fb61b56a2d189c Established in 2013 as the first cloud mining provider, CEX.IO has become a multi-functional cryptocurrency exchange, trusted by over a million users. CEX.IO offers cross-platform trading via website, mobile app, WebSocket and REST API, providing access to high liquidity orderbook for top currency pairs on the market. Current Affiliate program offers a 30% commission on the fee of exchange transactions of every new user that signs up with your Referral link. Changelly https://changelly.com/ https://preview.redd.it/og6x94thljx31.png?width=1208&format=png&auto=webp&s=c462b8dd39c33026ab3f33f42c6369e60a23bff9 Changelly is a non-custodial instant cryptocurrency exchange. They act as an intermediary between crypto exchanges and users, offering access to 130+ cryptocurrencies. The company mission is making exchange process effortless for everyone who wants to invest in cryptocurrency. Operating since 2015, the platform and its mobile app attract over a million visitors monthly who enjoy high limits, fast transactions, and 24/7 live support. Loyal customers get a special feature in the Affiliate Program. Customers who share their affiliate link or add the Changelly widget can get 50% profit from every transaction made by new users that signed up via your referral link. The link is permanent, and the reward is given in bitcoin equivalent. YouHodler https://www.youhodler.com/ https://preview.redd.it/5re0e4zxljx31.png?width=980&format=png&auto=webp&s=a9e260730dbd4fa50069875cd9fc8c612c468499 YouHodler is a Blockchain-based Financial Ecosystem focused on cryptocurrency-backed lending with fiat loans. YouHodler lending platform provides USD and/or EUR loans, secured by collateral in BTC, ETH, XRP, and other popular cryptocurrencies. The YouHodler Referral Program allows you to earn $25 with each successfully activated account from your referral link and promo code. Everyone that follows your link and activates their account (funding their account and using at least one product such as Turbocharge or conversion) also gets $25 instantly. Aside from the instant reward, you can also receive 50% in average of YouHodler's revenue from the next 10 products your invitee gets. Cryptohopper https://www.cryptohopper.com/ https://preview.redd.it/clq699w4mjx31.png?width=1189&format=png&auto=webp&s=b194202d7997a07391abf28f7aa2ba4946c30d0c Cryptohopper was started by two brothers. After hearing about the opportunities of cryptocurrencies for the first time, they were hooked. One of them was successful as a daytrader. The other brother, a brilliant web developer, didn't have the funds to invest. This got him thinking, what if there was a way to let a bot trade for you. It would work 24/7, trading as many coins as you wanted it to, constantly monitoring the market. You can earn a minimum of $1.90 a month for each user who signs up for an Explorer Hopper, $4.90 for each Adventure Hopper referral and $9.90 for each Hero! To maximize your earnings, each referral will also earn you up to 15% over each of their payments, including; signals, strategies and marketplace items. It all counts. Trezor https://trezor.io/ https://preview.redd.it/boazp1gamjx31.png?width=1044&format=png&auto=webp&s=97a64a99b3233f28b25e3226c09ad19823c4b465 Trezor is a Bitcoin hardware wallet and launched in August 2014. It was the first Bitcoin hardware wallet, offering secure cold storage plus the ability to spend with the convenience of a hot wallet. You will earn 12% - 15% referral commission for each sale. (net sale amount, excluding VAT and shipping). Monthly payouts via wire transfer or Bitcoin. Wire Transfer (USD, EUR and CZK) or Bitcoin. Coinhouse https://www.coinhouse.com/ https://preview.redd.it/w3bb6fggmjx31.png?width=1136&format=png&auto=webp&s=a69f7cc478dbcb1b46e858c7c0a10b36d38cddf1 Founded in 2014 in Paris, Coinhouse is a pioneer in cryptoassets investments. Both an online platform and a brick-and-mortar location, Coinhouse is the trusted partner for individuals and qualified investors looking to analyse, acquire, sell, and securely store cryptoassets. Earn 30% commission on your clients’ transactions for 1 year when they sign up using your unique and personalized tracking link. Get paid directly in Bitcoin to optimize your income.
Note: New Reddit look may not highlight links. See old look here. A copy is hosted on GitHub for better reading experience. Check it out, contains photo of the month! Also on Medium
dcrd: Significant optimization in signature hash calculation, bloom filters support was removed, 2x faster startup thanks to in-memory full block index, multipeer work advancing, stronger protection against majority hashpower attacks. Additionally, code refactoring and cleanup, code and test infrastructure improvements. In dcrd and dcrwallet developers have been experimenting with new modular dependency and versioning schemes using vgo. @orthomind is seeking feedback for his work on reproducible builds. Decrediton: 1.2.1 bugfix release, work on SPV has started, chart additions are in progress. Further simplification of the staking process is in the pipeline (slack). Politeia: new command line tool to interact with Politeia API, general development is ongoing. Help with testing will soon be welcome: this issue sets out a test plan, join #politeia to follow progress and participate in testing. dcrdata: work ongoing on improved design, adding more charts and improving Insight API support. Android: design work advancing. Decred's own DNS seeder (dcrseeder) was released. It is written in Go and it properly supports service bit filtering, which will allow SPV nodes to find full nodes that support compact filters. Ticket splitting service by @matheusd entered beta and demonstrated an 11-way split on mainnet. Help with testing is much appreciated, please join #ticket_splitting to participate in splits, but check this doc to learn about the risks. Reddit discussion here. Trezor support is expected to land in their next firmware update. Decred is now supported by Riemann, a toolbox from James Prestwich to construct transactions for many UTXO-based chains from human-readable strings. Atomic swap with Ethereum on testnet was demonstrated at Blockspot Conference LATAM. Two new faces were added to contributors page. Dev activity stats for May: 238 active PRs, 195 master commits, 32,831 added and 22,280 deleted lines spread across 8 repositories. Contributions came from 4-10 developers per repository. (chart)
Hashrate: rapid growth from ~4,000 TH/s at the beginning of the month to ~15,000 at the end with new all time high of 17,949. Interesting dynamic in hashrate distribution across mining pools: coinmine.pl share went down from 55% to 25% while F2Pool up from 2% to 44%. [Note: as of June 6, the hashrate continues to rise and has already passed 22,000 TH/s] Staking: 30-day average ticket price is 91.3 DCR (+0.8), stake participation is 46.9% (+0.8%) with 3.68 million DCR locked (+0.15). Min price was 85.56. On May 11 ticket price surged to 96.99, staying elevated for longer than usual after such a pump. Locked DCR peaked at 47.17%. jet_user on reddit suggested that the DCR for these tickets likely came from a miner with significant hashrate. Nodes: there are 226 public listening and 405 normal nodes per dcred.eu. Version distribution: 45% on v1.2.0 (up from 24% last month), 39% on v1.1.2, 15% on v1.1.0 and 1% running outdaded versions.
Obelisk team posted an update. Current hashrate estimate of DCR1 is 1200 GH/s at 500 W and may still change. The chips came back at 40% the speed of the simulated results, it is still unknown why. Batch 1 units may get delayed 1-2 weeks past June 30. See discussions on decred and on siacoin. @SiaBillionaire estimated that 7940 DCR1 units were sold in Batches 1-5, while Lynmar13 shared his projections of DCR1 profitability (reddit). A new Chinese miner for pre-order was noticed by our Telegram group. Woodpecker WB2 specs 1.5 TH/s at 1200 W, costs 15,000 CNY (~2,340 USD) and the initial 150 units are expected to ship on Aug 15. (pow8.com – translated) Another new miner is iBelink DSM6T: 6 TH/s at 2100 W costing $6,300 (ibelink.co). Shipping starts from June 5. Some concerns and links were posted in these twothreads.
A new mining pool is available now: altpool.net. It uses PPLNS model and takes 1% fee. Another infrastructure addition is tokensmart.io, a newly audited stake pool with 0.8% fee. There are a total of 14 stake pools now. Exchange integrations:
Upbit added DCKRW and DCUSDT pairs. A user reported that DCR deposits and withdrawals are now available.
CoinEx announced the launch of DCBTC and DCBCH pairs.
Bleutrade added DCUSDT pair. Note their reply to our tweet. It was the first exchange to list Decred minutes after launch.
Brazilian exchange OmniTradeadded DCBRL fiat pair following a poll. Worth noting that it is one of the first to integrate Trezor sign-in.
There are reports that DCR was added to Abucoins and Tor Exchange but we don't know much about them.
OpenBazaar released an update that allows one to trade cryptocurrencies, including DCR. @i2Rav from i2trading is now offering two sided OTC market liquidity on DCUSD in #trading channel. Paytomat, payments solution for point of sale and e-commerce, integrated Decred. (missed in April issue) CoinPayments, a payment processor supporting Decred, developed an integration with @Shopify that allows connected merchants to accept cryptocurrencies in exchange for goods.
michae2xl: Voto Legal: CEO Thiago Rondon of Appcívico, has already been contacted by 800 politicians and negotiations have started with four pre-candidates for the presidency (slack, source tweet)
Blockfolio rolled out Signal Beta with Decred in the list. Users who own or watch a coin will automatically receive updates pushed by project teams. Nice to see this Journal made it to the screenshot! Placeholder Ventures announced that Decred is their first public investment. Their Investment Thesis is a clear and well researched overview of Decred. Among other great points it noted the less obvious benefit of not doing an ICO:
By choosing not to pre-sell coins to speculators, the financial rewards from Decred’s growth most favor those who work for the network.
One project that stands out at #Consensus2018 is @decredproject. Not annoying. Real tech. Humble team. #BUIDL is strong with them. (@PallerJohn)
Token Summit in New York, USA. @cburniske and @jmonegro from Placeholder talked "Governance and Cryptoeconomics" and spoke highly of Decred. (twitter coverage: 12, video, video (from 32 min)) Campus Party in Bahia, Brazil. João Ferreira aka @girino and Gabriel @Rhama were introducing Decred, talking about governance and teaching to perform atomic swaps. (photos) Decred was introduced to the delegates from Shanghai's Caohejing Hi-Tech Park, organized by @ybfventures. Second Decred meetup in Hangzhou, China. (photos) Madison Blockchain in Madison, USA. "Lots of in-depth questions. The Q&A lasted longer than the presentation!". (photo) Blockspot Conference Latam in Sao Paulo, Brazil. (photos: 1, 2) Upcoming events:
The Long-Term Bullish Case for Decred by Ben Davidow (medium.com)
Hardware Companies Are Launching Dedicated ASIC Miners for Decred (btcmanager.com)
Iterative Capital partner Chris Dannen and journalist Ben Schiller speak with Marco and Jonathan from Decred at Consensus 2018 (soundcloud)
Decred Review: What is DCR, the Decred Community & Possible Challenges by BitBoy Crypto (youtube)
Decred Founder: Bitcoin Paved Way, Phase 2 Will Shock You! (Marco Peereboom) by Pure Blockchain Wealth (youtube)
Decred & Blocknet: Revolutionary governance for every community feat. JZ at Consensus 2018 (youtube)
Decred coin - Will it be better than Bitcoin? by Bitassist (youtube)
Community stats: Twitter 39,118 (+742), Reddit 8,167 (+277), Slack 5,658 (+160). Difference is between May 5 and May 31. Reddit highlights: transparent up/down voting on Politeia, combining LN and atomic swaps, minimum viable superorganism, the controversial debate on Decred contractor model (people wondered about true motives behind the thread), tx size and fees discussion, hard moderation case, impact of ASICs on price, another "Why Decred?" thread with another excellent pitch by solar, fee analysis showing how ticket price algorithm change was controversial with ~100x cut in miner profits, impact of ticket splitting on ticket price, recommendations on promoting Decred, security against double spends and custom voting policies. @R3VoLuT1OneR posted a preview of a proposal from his company for Decred to offer scholarships for students. dcrtrader gained a couple of new moderators, weekly automatic threads were reconfigured to monthly and empty threads were removed. Currently most trading talk happens on #trading and some leaks to decred. A separate trading sub offers some advantages: unlimited trading talk, broad range of allowed topics, free speech and transparent moderation, in addition to standard reddit threaded discussion, permanent history and search. Forum: potential social attacks on Decred. Slack: the #governance channel created last month has seen many intelligent conversations on topics including: finite attention of decision makers, why stakeholders can make good decisions (opposed to a common narrative than only developers are capable of making good decisions), proposal funding and contractor pre-qualification, Cardano and Dash treasuries, quadratic voting, equality of outcome vs equality of opportunity, and much more. One particularly important issue being discussed is the growing number of posts arguing that on-chain governance and coin voting is bad. Just a few examples from Twitter: Decred is solving an imagined problem (decent response by @jm_buirski), we convince ourselves that we need governance and ticket price algo vote was not controversial, on-chain governance hurts node operators and it is too early for it, it robs node operators of their role, crypto risks being captured by the wealthy, it is a huge threat to the whole public blockchain space, coin holders should not own the blockchain. Some responses were posted here and here on Twitter, as well as this article by Noah Pierau.
The month of May has seen Decred earn some much deserved attention in the markets. DCR started the month around 0.009 BTC and finished around 0.0125 with interim high of 0.0165 on Bittrex. In USD terms it started around $81 and finished around $92, temporarily rising to $118. During a period in which most altcoins suffered, Decred has performed well; rising from rank #45 to #30 on Coinmarketcap. The addition of a much awaited KRW pair on Upbit saw the price briefly double on some exchanges. This pair opens up direct DCR to fiat trading in one of the largest cryptocurrency markets in the world. An update from @i2Rav:
We have begun trading DCR in large volume daily. The interest around DCR has really started to grow in terms of OTC quote requests. More and more customers are asking about trading it.
Like in previous month, Decred scores high by "% down from ATH" indicator being #2 on onchainfx as of June 6.
David Vorick (@taek) published lots of insights into the world of ASIC manufacturing (reddit). Bitmain replied. Bitmain released an ASIC for Equihash (archived), an algorithm thought to be somewhat ASIC-resistant 2 years ago. Threepure PoWcoins were attacked this month, one attempting to be ASIC resistant. This shows the importance of Decred's PoS layer that exerts control over miners and allows Decred to welcome ASIC miners for more PoW security without sacrificing sovereignty to them. Upbit was raided over suspected fraud and put under investigation. Following news reported no illicit activity was found and suggested and raid was premature and damaged trust in local exchanges. Circle, the new owner of Poloniex, announced a USD-backed stablecoin and Bitmain partnership. The plan is to make USDC available as a primary market on Poloniex. More details in the FAQ. Poloniex announced lower trading fees. Bittrex plans to offer USD trading pairs. @sumiflow made good progress on correcting Decred market cap on several sites:
speaking of market cap, I got it corrected on coingecko, cryptocompare, and worldcoinindex onchainfx, livecoinwatch, and cryptoindex.co said they would update it about a month ago but haven't yet I messaged coinlib.io today but haven't got a response yet coinmarketcap refused to correct it until they can verify certain funds have moved from dev wallets which is most likely forever unknowable (slack)
About This Issue
Some source links point to Slack messages. Although Slack hides history older than ~5 days, you can read individual messages if you paste the message link into chat with yourself. Digging the full conversation is hard but possible. The history of all channels bridged to Matrix is saved in Matrix. Therefore it is possible to dig history in Matrix if you know the timestamp of the first message. Slack links encode the timestamp: https://decred.slack.com/archives/C5H9Z63AA/p1525528370000062 => 1525528370 => 2018-05-05 13:52:50. Most information from third parties is relayed directly from source after a minimal sanity check. The authors of Decred Journal have no ability to verify all claims. Please beware of scams and do your own research. Your feedback is precious. You can post on GitHub, comment on Reddit or message us in #writers_room channel. Credits (Slack names, alphabetical order): bee, Richard-Red, snr01 and solar.
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